This is almost 30 seconds…and a total waste of time. Don’t ever think about making videos like this for your company. Nothing was really said…it wasn’t a very good testimonial. “I had a shoulder that hurt and it affected my elbow…he fixed it…and it feels really good now…thanks.” That was the video.
How did he find this chiropractor? Why did he choose this chiropractor over a competitor? What makes going to this chiropractor special? Or…how about more detail about what the injury was? There isn’t even in this video to say there is any kind of story. There isn’t any additional information gained about this chiropractor gained by watching this video. There isn’t even anything given to overcome objections about using a chiropractor or specifically this chiropractor.
Am I being too hard…or does this video do anything for you?
This is the worst restaurant marketing video I have ever seen. It really is a 3 minute tour of their website…that is it! The video was way too long and boring (not too mention much was too small and fuzzy to read). It could have been just their website…the page about winning the award…and the closing screen – 30 second long video at the most.
This video actually turned me off from the place. If I find a restaurant video, I want to see inside the restaurant. There wasn’t even still photos showing the place. I learned nothing about this restaurant other than they won an award. Actually, I feel ripped off for not getting anything more than a tour of their website. Do not make videos like this…it is better not to have one than this one.
Here is a competitor’s product video. It is 1 minute long and involves a person introducing the shoe. This video has some personality and the host (a millenial) makes it more engaging. This video has a handy-dandy buy now button…for those that loved the shoe and want it now.
This is just another way to show off a product as mundane as a shoe. This video will likely appeal to millenials…considering the age of the host and the language used. Showing this kind of uniqueness and personality builds the company’s brand and image. Instead of a plain “vanilla” like the previous video (“just the fact mam”)…this one is fun.
This 30 second video just shoes you what the shoe looks like on someone…front, back, and side. And then a couple stats (heel height, zipper location, etc.). The video opens and closes with the logo and the phrase “Free shipping, no sales tax, and easy returns.”
As simple as this video is…it does let you see the product in more detail than a still photo AND it lets you know the ease of shopping with them (free shipping, easy returns). I could see this video increasing their sales. Shopping online for apparel (and shoes) is difficult because people worry about what it really looks like (in more detail) and if they don’t like it – is it easy to return.
No call to action is needed…as a video like this is shown for each product and a call to return on each would be overkill (and a turnoff). This is a great little video to give more info (full views of boot) and overcome objections (easy return).
This video is just under 3 minutes. I must say, I did not care for slightly pixelly black & white video all the way through. The first 30 seconds answered the what we do/who we are question. After that, additional benefits were listed – real person on the phone, licensing compliance, etc.
I think this video should have been shorter. I watched it a couple times…and it just seems longer than it is. Also…it could have been said in simpler terms. You are talking to small and medium sized business owners…they don’t need to hear – we are a “complete outsourced IT solution for small to mid-sized companies”. It doesn’t say or mean much to non-IT people. How about “work from anywhere in the world virtually – we host all your applications and give you access to a full help desk”?
