ArcheryCountry.com sells bows and all related equipment for targets and hunting. This short 2 minute 41 second film was filmed in one of their back rooms. The speaker was not a professional…which makes the video better. This guy looks like one of the staff…so if I go to their location in Waite Park, MN – I will get to see him and other (now assumed) knowledgeable staff.

This video was posted on YouTube…so there are many finding out about ArcheryCountry.com through the video and likely buying online from around the US and possibly the world. Also, it was excellent how he encouraged the viewers to check back on ArcheryCountry.com often because new articles and videos come out regularly.

Now for the big mistakes…Although it showed “Archery Country” as the opening and I know he said Archery Country, but the end should have had their logo and website address. You can’t assume that hearing it a couple times will stick…some are more visually oriented (like many video viewers). They need to see your logo (brand recognition over time) and web address (in case they found the video through a search on YouTube or Google).