Blendtec’s – “Will It Blend?” – Remote Controls

In: Marketing Videos Critique

4 Apr 2009

Blendtec has over 65 videos today…all originally inspired by destruction tests that the Director of Marketing at Blendtec saw being performed already.  Now this is entertainment!

Below is the episode about blending remote controls.  It contains two big pieces to great online marketing videos – it entertains and informs.  You find out what the Total Blender can do – and you want to see what it will do to an iPhone, downhill skis, rubik’s cube, marbles, etc.  Blendtec’s Total Blender sales have gone up 500% since beginning this video campaign.  The videos have a huge fan base and attracts about 200 million views a month.

I showed a couple of these videos to friends and they thought it was so cool that they forwarded them on as well to other friends.  This is a truly viral video with huge success…and very inexpensive to produce.

  • Twitter
  • Facebook
  • LinkedIn
  • MySpace
  • Sphinn
  • Share/Bookmark

Comments are closed.

About this blog

A blog written by a Minnesota Recruiter and Video Producer about marketing, social media, online video production, recruiting, and some about what I'm doing in life. Professionally, I am very interested in online videos for businesses marketing their products & services, and videos for recruiting for their open positions.

Eric Putkonen’s Twitter