Looking into the World of Online Videos for Marketing & Recruiting…and other stuff.
This is a short video (about 2 minutes) in which Ann McIntosh speaks about what she can do for you and what to expect in therapy. In this video you can get a sense of her office and her personality. As counseling and therapy is so personal, this allows perspective patients to get a feel for her. “Does she seem like someone I could go to” – will be the question answered by those seeking her type of services.
She does seem a little dull and stiff, but if that is her personality during therapy – great! Good to know! This video gives a transparent and helpful look into her services and herself as a therapist. It doesn’t look like a commercial/show…that is a phony front to get business.
The big mistake, however, is that she has a website and she never gave her website address or location…just a phone number at the end of the video. I had to look for her afterwards to see if she had a website and where she was located. Don’t make potential customers do this…put it in the video!
A blog written by a Minnesota Recruiter and Video Producer about marketing, social media, online video production, recruiting, and some about what I'm doing in life. Professionally, I am very interested in online videos for businesses marketing their products & services, and videos for recruiting for their open positions.
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