The Head, Neck, & Spine Center of San Diego made a very nice video that is 1 minute and 7 seconds long.  You meet one of main doctors at the center and learn about his background – thus gaining a face and personality to the company.  You get to see the office environment and see a customer (like us) go into the office for a treatment.

It is a very clean and nice video that engages and invites us to see what they are about.  I would think this is very successful in getting clients and likely referrals.  Instead of the typical “cold” website where there is a barrier between the company and the rest of the world…this is more personal.  In a profession that is about the personal touch, this is a winner.