Minnesota Online Video
Looking into the World of Online Videos for Marketing & Recruiting…and other stuff.
Archive for July, 2009
Cafe de Bruxelles Marketing Video
31 Jul 2009This a 1 minute 17 second video I found in business directory with online videos. It is for a restaurant. This kind of “about us” video is for directories, Google local business listings, on your website, etc. The scrolling text was too fast, but a great tidbit of info. They must be the place for mussels…as they serve up to 1.5 tons of mussels to customers in a month. Although, they should have spell checked – mussels was mispelled mussles. Also, a call to action at the end would have made the video more effective.
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- Tags: informative, interview style, marketing, personal, restaurant, short
Tim Hald CPA Marketing Video
29 Jul 2009The video is about 3 minutes long. It was a little long-winded about his services, in my opinion. He is a full service CPA firm. The piece about his long standing relationships was very good. Overall, a good video to get to know him and his firm. He even showed a little fun and humor with the poodle.
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- Tags: CPA, informative, marketing, talk
Whirlpool Recruitment Video
27 Jul 2009I found this on CollegeRecruiter.com as a the best recruiting video (posted 8/2008).
This short, 1 minute long video focuses on social responsibility. However, having Reba McEntire be the image and voice of the video made it seem very much like a commercial. It felt too much like I was being sold too…which instantly seems fake and not credible.
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- Tags: commercial, engaged, recruiting, short, social responsibility, volunteer
Mark Kleive Dentistry Marketing Video
25 Jul 2009This video is an excellent video. It is short (shy 2 minutes long), you meet the dentist and get to know him, you get a short testimonial from one of his patients, and there is a call to action (free consultation) with his phone number at the end.
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- Tags: dentistry, engaged, interview style, marketing, short, testimonials
Burger King Whopper Freakout
23 Jul 2009This is a 7 minute and 50 minute video that is basically ‘candid camera’ meets fastfood burgers. They told people that the whopper has been discontinued…and filmed reactions. This is a very smart piece of video. It is interesting, entertaining, and worthy of forwarding to friends…this is something that goes viral. Furthermore, it is not really selling anything. Such the message is that the whopper is the best and most loved burgers…but it is subtle marketing. Instead of in-you-face about why they are the best, you watch customers become ticked when they can’t have their favorite burger.
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- Tags: branding, demonstration style, entertaining, marketing, testimonials
About this blog
A blog written by a Minnesota Recruiter and Video Producer about marketing, social media, online video production, recruiting, and some about what I'm doing in life. Professionally, I am very interested in online videos for businesses marketing their products & services, and videos for recruiting for their open positions.
Categories
- Be Your Own Video Producer (1)
- Commentary (1)
- Employer Videos Critique (52)
- General (6)
- Marketing Videos Critique (109)
- Talking About Marketing (1)
- Talking About Recruiting (4)
- Talking About Social Media (4)
- Eric Putkonen: Thank you @AgencyBablylon for mentioning this article, and @Hoffer7 for retweeting it. [...]
- Tweets that mention You can't buy video content by length; it's not a piece of wire or rope -- Topsy.com: [...] This post was mentioned on Twitter by Neal Kielar & hoffer7. hoffer7 said: RT @AgencyBabylon: [...]
- Todd Raphael: I'd differ slightly -- maybe it's just semantics, I don't know. I'd say it's not so much about wheth [...]
- ReloMary: I saw your tweet! Thanks...now following you. This has been a tremendous marketing tool for me and [...]
- Eric Putkonen: Thanks, Catie! I appreciate the feedback! [...]
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- What is the Cost to Produce an Online Video 2 – 3 minutes long?
- Had enough fireworks yet? Best show to come!
- What is Your Unique Selling Proposition?
- What is the Employee Value Proposition (EVP)?
- Oops…I fixed the comments function here
- Employee Referral Programs Going Social
- Social Media Revolution 2 (refresh)
- Rehab Care Recruiting Video
