This video is an excellent video.  It is short (shy 2 minutes long), you meet the dentist and get to know him, you get a short testimonial from one of his patients, and there is a call to action (free consultation) with his phone number at the end.

His website also features other videos and video testimonials.  Short, clean video to tell his story and why his practice is special.  Wouldn’t you be more likely to consider him than another dentist if you didn’t know of any dentists in the city?