Minnesota Online Video
Looking into the World of Online Videos for Marketing & Recruiting…and other stuff.
Archive for August, 2009
Dentist Marketing Video
30 Aug 2009This is a 1 minute and 31 second video done primarily for an online yellow pages listing…so this is an “about us” kind of video. This is an interview style video with the owner of the dentistry office. He talks about what they do, what to expect the first time you come in, you see their office, and there is a call to action at the end of the video.
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- Tags: branding, dentistry, informative, interview style, marketing, short
Saffron Restaurant Marketing Video
28 Aug 2009This almost 4 minute video may have been an actual video review for some internet program, or it could have been totally made up…it is hard to say, but a good video. Although they call themselves a Mediterranean restaurant…they quickly say the spices come from the area, but it is more familiar meats – chicken, salmon, duck, etc. You also get to meet the owners…one of them being the chef. You get to meet the chef…and get to know, like, and trust him.
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- Tags: branding, demonstration style, informative, interview style, restaurant
Diversity at Merck (Recruiting Video)
26 Aug 2009This is a 1 minute 17 second video focused on diversity at Merck. Diversity is seen globally and implemented by Merck’s Global Constituency Groups. This is kind of an overview and mission video. You also see a lot of diverse people working at Merck in the video.
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- Tags: branding, diversity, recruiting, short
This is a little over 8 minutes long…way too long. This was both an “about us” video and several video testimonials. I would have split this up to at least 3 separate videos…but this is a good video.
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- Tags: engaged, informative, interview style, marketing, personal, testimonials
This was a total waste of money. This is a 1 minute 43 second video in which the focus are their coupons. I have never seen a video like this before…but it seems silly. After 1 minute and 20-odd seconds of viewing various coupons…there is a call to action – call now for a free estimate. Then you are asked to print your coupons on their website…what? Who would watch this video? Why not just go to your website to see all the coupons laid out…it would take less time for me to scan a page of coupons than watch this video.
About this blog
A blog written by a Minnesota Recruiter and Video Producer about marketing, social media, online video production, recruiting, and some about what I'm doing in life. Professionally, I am very interested in online videos for businesses marketing their products & services, and videos for recruiting for their open positions.
Categories
- Be Your Own Video Producer (1)
- Commentary (1)
- Employer Videos Critique (52)
- General (6)
- Marketing Videos Critique (109)
- Talking About Marketing (1)
- Talking About Recruiting (4)
- Talking About Social Media (4)
- Eric Putkonen: Thank you @AgencyBablylon for mentioning this article, and @Hoffer7 for retweeting it. [...]
- Tweets that mention You can't buy video content by length; it's not a piece of wire or rope -- Topsy.com: [...] This post was mentioned on Twitter by Neal Kielar & hoffer7. hoffer7 said: RT @AgencyBabylon: [...]
- Todd Raphael: I'd differ slightly -- maybe it's just semantics, I don't know. I'd say it's not so much about wheth [...]
- ReloMary: I saw your tweet! Thanks...now following you. This has been a tremendous marketing tool for me and [...]
- Eric Putkonen: Thanks, Catie! I appreciate the feedback! [...]
- Be Relevant…Don’t Mass Broadcast or Spam on Social Media!
- Is this the end of the Apple we know and love?
- What is the Cost to Produce an Online Video 2 – 3 minutes long?
- Had enough fireworks yet? Best show to come!
- What is Your Unique Selling Proposition?
- What is the Employee Value Proposition (EVP)?
- Oops…I fixed the comments function here
- Employee Referral Programs Going Social
- Social Media Revolution 2 (refresh)
- Rehab Care Recruiting Video
