This is a 1 minute and 31 second video done primarily for an online yellow pages listing…so this is an “about us” kind of video.  This is an interview style video with the owner of the dentistry office.  He talks about what they do, what to expect the first time you come in,  you see their office, and there is a call to action at the end of the video.

I would have put a name in there, other than S.M. Griffin.  If you knew his name was Sam or something…it would have been all the more personal and relational.  It would have make getting to know him stronger.  This video lets you get a feel for his personality and “meet” him before you ever go there.  A first name would have been a good touch…instead of initials, which are more cold.  This is a good video, in my opinion.  People buy from people they know, like, and trust…and this starts the ball rolling so you can know, like, and trust him.