Emergency Foodshelf Network Marketing Video

Here is the the latest finished video from Peek Productions.  The Emergency Foodshelf Network is a foodbank in Minnesota – receiving and shipping food to member foodshelves.  They wanted a video that may draw in more companies and people sponsoring food drives & also companies and individuals to volunteer time at the Emergency Foodshelf Network (sorting and packaging food for shipment).  I have no idea what happens to the food after it is dropped in the barrel, so I thought we would do a video showing the process…as well as a call to action.  They liked the idea and this is the finished product.

I am very proud of this video…and I am too close to it to critique it right now (just got the final approval ten minutes ago).  What do you think about it?

2 Comments

  1. Eric – great job telling the story of donations to Emergency Foodshelf. I like the way you used fast motion to speed up the action and move us through the story. And I like the way you show volunteers doing the work – because my response is: I could do that. That’s not hard. One suggestion – if you do one like this again, you might think about audiotaping a couple volunteers talking about why they volunteer, and maybe a client about why the food makes a difference in his/her life. Then, make the same video but use the voices – the truch driver, the volunteers, the client – to provide narration here and there. Some people are auditory learners, and depend on sound for info. And, a voice narration adds a layer of richness. And also, people love to feel that they’ve contributed to a project like this, more so than straight video… But that’s an option for future work. For now, great job!! I hope the organization is pleased!

  2. Thanks, Catie! I appreciate the feedback!