This video is a little over 2 minutes in length…by the Furr Factor Canine Emporium.  They are a retail store and dog training/day care facility.  This is a basic “about us” kind of video.  Whomever filmed this should have interviewed the owner more…this would be more conversational for the owner and let them relax and show emotion/enthusiasm.  She was so focused on the sales aspect, that it was dry and lacking enthusiasm.

It was great that she showed her “day care” and training…you get to see some of the dogs playing.  There was no call to action…just a “hope you come and visit soon”.  There was no address or website listed on the video.  Of course, this video was for an online directory…but if you are going to pay for a video, get the rights to put it on YouTube and all the other hosting accounts (and, of course, your website).  If you distribute the video, it needs your contact info in the video.

Lastly, the editing was poor…in that you got a tour of all the transitions the editing software probably offered.  You do not want to use a different transition EVERY time you need a transition.  It is tacky and not professional.  It puts too much emphasis on the transition…they really should not be noticed as much (more hidden).  Extra transitions do not make it cooler.

http://www.videosomething.com/listing.asp?id=436