Richard Serpe specializes in toxins torts. When the Chinese Drywall became an issue, he had this video produced. It starts with the first primary question he needs and the answer – ‘what year was your home built’ and the effected years. He explains what the problem is and the effects it is having. Then he mentions his 5 step guide to determine if home owners may have a problem. This is a video filled with content for people who want to learn about this issue.

This was also done concisely…the video is 3 minutes and 25 seconds long. This is a good video because it give content important to viewers, he offers a freebie and reason to go to his website, and as you meet him…it starts the relationship. I don’t know about you, but if I had a Chinese Drywall problem…he is who I would call.

He also used the keywords Chinese Drywall in his title, descriptions, and tags…and the traffic shows. His YouTube video has been viewed over 5,500 times since February 2009 (23 times a day on average). This is a specific issue…important to his target audience, he give away content and advice, and eventually funneling them to his website or calling him. This video no doubt generated business and revenue for him.