This is self-made video by a chiropractic and massage clinic in Eden Prairie. It is 46 seconds in duration. I like that the video is short, but the sound is awful. I know I have said this many times…always, always, always use an external microphone…never the built in microphone. Also the camera shake is annoying…always use a tripod.

She had chronic sciatica and went to him. This is a nice case-study story format. She says now she can walk and there is no more pain…so you see how satisfied she is with the results. The “and I know you will feel better if you try it” was poorly placed…it just felt odd, as it had no connection or flow with the rest of the story or video. Try what? What “it” is she referring to? Story flow and logical sequence of events is important.

Lastly, there was no call to action or even contact information at the end. If I found this video through YouTube…how do I find out more about you, where are you located, how do I contact you, etc. The contact info is in the description of the YouTube video…but it really should be in the video itself.

http://www.youtube.com/watch?v=ZQauNbN1irY