HTC Magic Product Tour

In: Marketing Videos Critique

28 Nov 2009

This is a 1 minute and 12 second video demonstrating the HTC Magic phone (aka MyTouch3g). This video is simply demonstrating the cool features of the phone with some text (giving benefits) to cool music. Since the video was published on April 29, 2009…the video has been viewed almost 150,000 times and the video received 69 “5-star” ratings.

After seeing it, I am excited about this phone…and if I was buying a new phone, I would want to know more about this one. Instead of just an image and text, like so many use to sell products…a website could have this video there. The preview-still-image chosen is one of the cool features. Do you see why Coremetrics found in a survey that products with “product tours” had a 35 percent increase in the sales conversion rate among shoppers who viewed the tours vs. those who did not. This is powerful stuff.

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About this blog

A blog written by a Minnesota Recruiter and Video Producer about marketing, social media, online video production, recruiting, and some about what I'm doing in life. Professionally, I am very interested in online videos for businesses marketing their products & services, and videos for recruiting for their open positions.

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