Technical aspects aside, this is a good video. Technically, the sound, editing, lighting, quality of video, etc. are not very good. This is obviously a self made video. But enough on that.

This video is focused on one audience – people who have gotten traffic tickets. It looks like a tip video or a video white paper of sorts, but in the end…not a lot of info was given other than call a lawyer. This is a marketing piece…not a tip video. But the title is great, “What You Should Do If You Get a Traffic Ticket.” This is done by the “Traffic Ticket Team”. They are specialists…and everyone likes going to specialists. “Our attorneys have handled over 1 million traffic tickets”…that is powerful.

He give a call to action and says call us now….but verbally says it. This is video, why isn’t there text there with the phone number. Later there is…but so much repetition of the phone number is annoying and not needed.

This video could have been so much better if they hired someone to film and edit the video….but this is exactly the kind of video that will get business (increase sales in a big way).