This is a 4 minute and 21 second video…although longer than I usually like – but when covering 5 tips, it is acceptable. With proper lighting, external microphone, and some titling & text (and perhaps background music this video could have looked and sounded much better than it does. However, content-wise it is a winner.

He starts off saying hi and introducing himself…and mentioning everyone’s desire to pay as little taxes as possible. He talks about how these tips have saved clients millions of dollars. Then he covers each tip. At the end of the video is a call to action…contact us now to schedule a free tax review. But again, you can not take full advantage of video without action and something to see. Sure I get to see him…but that was it for the entire video. There are ways to make the video more engaging and appealing.