This is a 3 minute product demonstration video. It informs and educates you about the product, as well as providing testimonials from satisfied customers. It starts with identifying the problems and concerns viewers may have or may not have thought about (a great way to start the video). They make sure to show benefits (not features)…and it means for the viewer if they own it.

As this is something that could sell internationally, I would not have closed the video with the weak “to find out more about tite-tie” and say call them (they are in Australia). I would have pushed the e-commerce aspect more. Use the website to capture the sales…and make an offer…like buy 2 at $? and use promo code #TTIE. Maybe even say something like buy 4 (two for you and two as a gift) and get free shipping. Online buyers love free shipping…even if they have to pay more for the product. That leads me to one main question…how much does it cost? In a case like this, including the price is a good idea.

This is a great video with a poor close and contact method. What do you think?