Minnesota Online Video
Looking into the World of Online Videos for Marketing & Recruiting…and other stuff.
Archive for December, 2009
This is a short, 1 minute 53 second video of a retail manager at Walmart. She tells us about what she does all day, why she chose this career, and pursued this opportunity. She also covers important skills and abilities to succeed in this position.
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- Tags: engaged, informative, interview style, recruiting, short
Preserve Painting Marketing Video
28 Dec 2009This is a 47 second video that focuses on their reliability because they have been in business for so long (and so many projects). That is the only point made (really only enough time to make one point in such a short video).
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- Tags: commercial, marketing, painter, short, talk
ioSafe Hard Drive Product Sales/Demo Video
26 Dec 2009This is a 1 minute and 51 second video that is a product sales video with a bit of product demonstration in it. It is using avoiding pain and fear to sell this product by first showing stock footage of a fire and flood…and the talking about protecting our data and memories. You hear about how this external hard drive is constructed and you see some footage of it being submerged and put through fire (probably from the ioSafe’s own tests and demonstration video).
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- Tags: demonstration style, informative, marketing, product demo, sales, short
OK Corral Restaurant Video Tour
24 Dec 2009This 2 minute and 43 second video looks like they did it themselves. The sound is bad because they used the built in microphone on the video recorder. The lighting is often poor. The video is a rough at times because the camera is hand held as they are walking around…and too quickly. Between the shake and how fast the camera is moving, it is difficult to really see clearly.
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- Tags: branding, informative, interview style, marketing, restaurant, tours
First Bank Financial Recruiting Video
22 Dec 2009This is a 1 minute and 20 second “commercial”. I suppose this is better than nothing, but little was said that another bank could not say as well. You hear about their history, location, and size. You hear that people who fit best care about their customers and co-workers (which is pretty much a requirement to fit in anywhere). You hear they have the same benefits that a larger company offers. It is only towards the end of the video (1 minute into it) that she finally says what she likes about working for this company (she is a recruiter by the way – so it is not really believable when she says how great it is working there).
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- Tags: commercial, don'ts, interview style, mistakes, recruiting, short
About this blog
A blog written by a Minnesota Recruiter and Video Producer about marketing, social media, online video production, recruiting, and some about what I'm doing in life. Professionally, I am very interested in online videos for businesses marketing their products & services, and videos for recruiting for their open positions.
Categories
- Be Your Own Video Producer (1)
- Commentary (1)
- Employer Videos Critique (52)
- General (6)
- Marketing Videos Critique (109)
- Talking About Marketing (1)
- Talking About Recruiting (4)
- Talking About Social Media (4)
- Eric Putkonen: Thank you @AgencyBablylon for mentioning this article, and @Hoffer7 for retweeting it. [...]
- Tweets that mention You can't buy video content by length; it's not a piece of wire or rope -- Topsy.com: [...] This post was mentioned on Twitter by Neal Kielar & hoffer7. hoffer7 said: RT @AgencyBabylon: [...]
- Todd Raphael: I'd differ slightly -- maybe it's just semantics, I don't know. I'd say it's not so much about wheth [...]
- ReloMary: I saw your tweet! Thanks...now following you. This has been a tremendous marketing tool for me and [...]
- Eric Putkonen: Thanks, Catie! I appreciate the feedback! [...]
- Be Relevant…Don’t Mass Broadcast or Spam on Social Media!
- Is this the end of the Apple we know and love?
- What is the Cost to Produce an Online Video 2 – 3 minutes long?
- Had enough fireworks yet? Best show to come!
- What is Your Unique Selling Proposition?
- What is the Employee Value Proposition (EVP)?
- Oops…I fixed the comments function here
- Employee Referral Programs Going Social
- Social Media Revolution 2 (refresh)
- Rehab Care Recruiting Video
