This is a 3 minute video with the testimonials of 3 people. This is a very nicely done video…done professionally. You can tell by the great lighting, stable picture, and clear sound (lapel microphone). I would hope the location is Don Moore’s office (which I think it is).

You hear first hand how this business coach has helped these three people. This video covers information to overcome basic objections to someone buying coaching services from Don. They cover the concerns these three had and how they were unfounded concerns (from their experience). They recommend him. Very believable…they seem trustworthy.

This video is published in several places…and only one is probably used to his website (embedded code). And so if you are publishing on all these other sites…in the hopes people will find the video and watch it…you really do need to show your contact information. He puts his website address in the video description, but I think it would be wise to also include contact information in the video itself. Also, it is more effective to have a call to action…with an offer (something unique would be ideal). Give them a reason to call…something like “call now for a free, no-strings-attached ½ hour coaching session”…just an idea. But after seeing these people give such glowing reviews…why not ask for the sale/action and make an offer that isn’t a risk to the viewer. Many would call at that point.