This video is just under 2 minutes and is a testimonial from a satisfied patient of this dentist. She talks about the poor dental work she has had and talks about how this dentist does it right. She also mentions being comfortable with your dentist is important. This is all about 1.5 minutes…the last 30 seconds is footage of other clients and the dentist (I assume) with a voice-over. There is a call to action…call now for a free consultation…and the company’s phone number is given.

Would you feel more comfortable calling this dentist for the first time after seeing the video? I think most people would say yes…and that is the power of video testimonials. Look at how much information was conveyed (verbal and nonverbal) by this video.