Looking into the World of Online Videos for Marketing & Recruiting…and other stuff.
This is a 4 minute and 43 second video…a bit long, but the kind of content that people thinking about divorce will watch to the end. The top 5 tips are engaging and very informative. The sound is a little off on DailyMotion, but looks fine on YouTube. On YouTube, the video has been viewed over 107,000 times and have 77 ratings – giving the video a 4.5 star rating. What a great video for this attorney…I have sure all the views and the content he gave away has resulted in a lot of new business for him.
He did say, as a tip, to make an appointment with a divorce lawyer to learn about your rights. After seeing this video, getting to know him, and probably now seeing him as an expert, how many people do you think set up an appointment with hm? He did not have a call to action or offer at the end…that is good for this video. With the earlier tip of seeing a lawyer…no more is needed. A call to action and offer at the end of the video would turn this freely given content into something else…more commercial. The point of this video was to give tips…not sell his companies services. So the tip to see a lawyer is enough. Great video!
A blog written by a Minnesota Recruiter and Video Producer about marketing, social media, online video production, recruiting, and some about what I'm doing in life. Professionally, I am very interested in online videos for businesses marketing their products & services, and videos for recruiting for their open positions.
Comments are closed.