This is a 1 minute and 20 second “commercial”. I suppose this is better than nothing, but little was said that another bank could not say as well. You hear about their history, location, and size. You hear that people who fit best care about their customers and co-workers (which is pretty much a requirement to fit in anywhere). You hear they have the same benefits that a larger company offers. It is only towards the end of the video (1 minute into it) that she finally says what she likes about working for this company (she is a recruiter by the way – so it is not really believable when she says how great it is working there).

This kind of video can be successful only because recruiting videos are not very common as of yet. When many companies are spouting the same things (as the content of this video was very generic)…there needs to be some differentiaters mentioned. What makes this company and working here any different? Basic marketing principle…what is your unique selling proposition? I would have to say this is what not to do in a recruiting video. Give the viewer something beyond what can be read on the website or job description…something that makes your company unique.