This 5 minute 29 second video is a little long for my tastes, but pretty good. It is aimed at entry level people, and you get to meet a few to hear from them. Unfortunately, you see a list of core competencies that every company wants – problem solving and analytics, leadership and initiative, client relationship building, and professional presence and communication skills. The analytics is more specific to this position, but the rest are what every company is looking for. Fortunately, and not a bad idea for the video, they then have some lower level hires talk about their experience of these key factors and what they mean.

However, at the end, are you more likely to apply to Lehman Brothers? I am not. There still is little information or familiarly with their environment. They told me what they wanted…but what about what I want. Remember, the videos are not about you! It is about what is in it for the viewer. Why should I or anyone else apply for this position?