This is a 47 second video that focuses on their reliability because they have been in business for so long (and so many projects). That is the only point made (really only enough time to make one point in such a short video).

I would have chosen something more unique, if possible. Something to convey the company’s unique selling proposition (USP). At least you got to see Rick, the owner, in the video. Also, “contact us today” is a rather weak call to action…and not even a phone number listed. I am a fan of direct response marketing…I would have preferred an offer with a call to action (that is trackable…to see if the video is working).

I would say this video does make them stand out against their competition though. Video does not have to be long…in fact, it is better if it is short.