Looking into the World of Online Videos for Marketing & Recruiting…and other stuff.
This video is just under 3 minutes. I must say, I did not care for slightly pixelly black & white video all the way through. The first 30 seconds answered the what we do/who we are question. After that, additional benefits were listed – real person on the phone, licensing compliance, etc.
This video is a little over a minute long. You hear from the hiring manager and boss for this position…also in the video you see such a territory sales person at work. The hiring manager explains what the position entails…and that they have a great atmosphere and training program.
This is a 23 second testimonial video for a 24-hour locksmith. There was a constant camera shake, the lighting was poor, and the sound was bad (they used the built-in microphone on the video camera). Technical issues aside…this is what you call a “cheerleader” testimonial video. Not much was said other than “they are great!” Even the “you can reach them anytime” was not very informative…I think you could reach most 24-hour locksmiths anytime.
This is a quick, 1 minute 16 second video by an ‘out of bounds’ skiing athlete. She not only tells little stories about being packed like sardines in lifts, but also she says what the major benefits and features of this backpack are. There is a product demo element as you see her getting into her backpack and how it carries her skis as she hikes up areas.
This is a 4 minute 37 second video…longer than I would prefer, but we wanted to cover two people’s stories in some detail. This really is a video to get more people to become mentors…you get to hear the stories of two mentors. You hear what got these two to become mentors, how mentoring affects their mentees lives, and even some advice if you were to become a mentor and what is expected from mentors.
A blog written by a Minnesota Recruiter and Video Producer about marketing, social media, online video production, recruiting, and some about what I'm doing in life. Professionally, I am very interested in online videos for businesses marketing their products & services, and videos for recruiting for their open positions.