This is a quick, 1 minute 16 second video by an ‘out of bounds’ skiing athlete. She not only tells little stories about being packed like sardines in lifts, but also she says what the major benefits and features of this backpack are. There is a product demo element as you see her getting into her backpack and how it carries her skis as she hikes up areas.

If she is an example of the “ideal” buyer profile…this video will resonate with potential customers of similar profile deeply and they will likely consider buying this product. I remember hearing of a survey by SellPoint saying product tours resulted in 35% increase in sales conversions. I could see this kind of video increasing sales at least that much.