This is a minute and a half video about a fence company. We see their facilities and trucks, we find out they do commercial and residential fencing…but what is all this stuff about types of fencing? They lost me…”dog ear”, “gothic point”, “cap and trim”? This “technical” jargon is likely beyond people looking for fences for their residence. It is important to keep the intended audience in mind…and not throw them with too many details. Is this really necessary to know about?

And then when they get to custom iron fences and gates…the welder saying his piece is so lacking in enthusiasm or even a smile that this hurt the overall value and effect of this portion of the video. This guy will weld my custom gates? He doesn’t seem to have the pride or enthusiasm a top welder of custom gates would have (as he says they are second to none). If you claim to be number one, wouldn’t you be happy about it or wouldn’t it show? I take this as a scripted piece and so it is all lies.

Am I wrong…do you find yourself wanting to buy from them more?

http://www.youtube.com/watch?v=Cm1C58tFvSA