This is a 9 minute and 37 second video…I was asleep by 1 minute 23 seconds. This is a very bad video. Don’t use this as a model or try to do something like this. It is WAY to long…and moves too slowly. Think of online video as giving just the bullet points…the high points of the story…not a complete reading of some long novel that rambles and never gets to the point.

I expect very few people make it to the end of the video (I did because I had to reach the end to talk about it). I’ve seen surveys about video engagement that say at the 3 minute mark 50% of the viewers who started the video have stopped watching. Some of the content was good, but this video could have been 2 minutes long and been much more effective.

Some may believe having any testimonial is better than not having one at all. In this instance…not having one would be better. It did not make me have any more confidence in this lawyer…actually parading this sad story in such detail for his own gain makes me think worse of this lawyer. Not to mention the video was over exposed and had other technical issues. This video hurts this lawyer more than helps…in my opinion.