This is a 23 second testimonial video for a 24-hour locksmith. There was a constant camera shake, the lighting was poor, and the sound was bad (they used the built-in microphone on the video camera). Technical issues aside…this is what you call a “cheerleader” testimonial video. Not much was said other than “they are great!” Even the “you can reach them anytime” was not very informative…I think you could reach most 24-hour locksmiths anytime.

As video is not quite common-place, this video probably does help the company (even with the poor quality of the video). However, this video does not say why this company is better than another…or why we should use them instead of their competitors (no unique selling proposition mentioned).

This person saying how great they are doesn’t do much. A “case study” format for video testimonials is more engaging and has more value. Perhaps she could have told us about a time she was in a bind at 2am and she called them and they were there right away. Why does she keep going back to this company…it can’t be just because she can reach them anytime? There was a story that could have been told here…and it wasn’t told.