I love seeing these kinds of videos by businesses. This is a video about how to make an easy and delicious grilled chicken parmesan. This video was produced by an online retailer focusing on BBQs. What a great way to attract visitors to their website…give them recipes they could use on their grill. This “professional chef” also gives other neat tips I am sure to use the next time I grill.

This video is over 10 minutes long…mainly because of bad editing. Part of the video repeats in the center. It should be about a 6.5 minute video. He finishes the video with “no one beats us on price…we smoke the competition”. Nice catch phrase. The website address is prominent. If I needed something for my grill…I would have gone to their website. But I don’t need anything. This is where some other offer or call to action would be nice. Perhaps a free e-book cookbook of all their best and highest rated recipes for the grill. I would have signed up for that…after seeing this video. Then you get names added to your email list.

How about your company…could it produce free content in the form of videos that would interest potential customers? You don’t need to go right to the sale…you can give content so they learn about you…and like you…and ultimately want to buy from you.