Product Video for a Shoe
This 30 second video just shoes you what the shoe looks like on someone…front, back, and side. And then a couple stats (heel height, zipper location, etc.). The video opens and closes with the logo and the phrase “Free shipping, no sales tax, and easy returns.”
As simple as this video is…it does let you see the product in more detail than a still photo AND it lets you know the ease of shopping with them (free shipping, easy returns). I could see this video increasing their sales. Shopping online for apparel (and shoes) is difficult because people worry about what it really looks like (in more detail) and if they don’t like it – is it easy to return.
No call to action is needed…as a video like this is shown for each product and a call to return on each would be overkill (and a turnoff). This is a great little video to give more info (full views of boot) and overcome objections (easy return).
