Peek Into Productions

Hello!

My name is Eric Putkonen.  I am a recruiting and marketing guy who went into video production because of my love for pictures and what it can bring to businesses.  When I saw my first recruiting video, I knew that short videos on the internet were the future of recruiting…and would be a major part of marketing in general.

I had an interest in photography for many years.  My work had  been shown in a few art shows, and then I learned video production.  In learning video production and the industry, I was shocked to learn what the prices where for short videos used in marketing and recruiting.  I saw that Careerbuilder started offering services to produce recruiting videos for ads…and a 60 to 90 second video costs $5,000. 

“Recruiting videos will not become mainstream at those costs,” I thought.  So I bought my own video equipment, converted some of my still photography equipment into a portable video studio, and am now offering far more reasonably priced video production services.  I would like to see video for recruiting and marketing become much more mainstream.

This blog will cover some of my own projects, but I will also be critiquing videos I find on the web, linking to tips and whitepapers I can find, and basically commenting on online video use today.

Sincerely,

Eric Putkonen