This short, 50 second video is just a quick tip by a Life Coach. She made a lot of these (daily tip video), so she did them herself with a webcam…but she was close to the microphone (so the sound was not too bad) and the she was well lit. This tip involves the law of attraction…which a lot of people search for. Since the video was published 2 years ago, it has been viewed over 10,000 times.
Of course, I can see some people who think the law of attraction stuff to be bunk would be turned off by her and perhaps not hire her, but there are plenty of people who are interested in this and may decide to hire her because she talks about it. In marketing, you can’t speak to everyone…you can’t make everyone happy. So it is best to target your ideal customers and speak to them (even if in doing so would turn off other potential customers). This is smart marketing because to appeal to everyone is to appeal to no one.
I am highly disturbed by this video…someone thought it was a good idea (what are they thinking?). If you are looking for a truck accident (injury) lawyer…because you were in an accident or know someone who was in an accident…would you really want to see an acted out scenario of an accident? Talk about not being sensitive to what has happened in your potential client’s lives. How about that cemetery scene!
Then shameless “happy scenes” of the injured child getting out of the hospital and giving her stuffed animal to the lawyer (because now they are so much like family). This truly is sickening. I will remember not to call them if I need a truck accident lawyer.
Am I being too harsh…or do you think this kind of marketing is a good thing? This commercial is in very poor taste in my opinion.
This is almost 30 seconds…and a total waste of time. Don’t ever think about making videos like this for your company. Nothing was really said…it wasn’t a very good testimonial. “I had a shoulder that hurt and it affected my elbow…he fixed it…and it feels really good now…thanks.” That was the video.
How did he find this chiropractor? Why did he choose this chiropractor over a competitor? What makes going to this chiropractor special? Or…how about more detail about what the injury was? There isn’t even in this video to say there is any kind of story. There isn’t any additional information gained about this chiropractor gained by watching this video. There isn’t even anything given to overcome objections about using a chiropractor or specifically this chiropractor.
Am I being too hard…or does this video do anything for you?
This is the worst restaurant marketing video I have ever seen. It really is a 3 minute tour of their website…that is it! The video was way too long and boring (not too mention much was too small and fuzzy to read). It could have been just their website…the page about winning the award…and the closing screen – 30 second long video at the most.
This video actually turned me off from the place. If I find a restaurant video, I want to see inside the restaurant. There wasn’t even still photos showing the place. I learned nothing about this restaurant other than they won an award. Actually, I feel ripped off for not getting anything more than a tour of their website. Do not make videos like this…it is better not to have one than this one.
Here is a competitor’s product video. It is 1 minute long and involves a person introducing the shoe. This video has some personality and the host (a millenial) makes it more engaging. This video has a handy-dandy buy now button…for those that loved the shoe and want it now.
This is just another way to show off a product as mundane as a shoe. This video will likely appeal to millenials…considering the age of the host and the language used. Showing this kind of uniqueness and personality builds the company’s brand and image. Instead of a plain “vanilla” like the previous video (“just the fact mam”)…this one is fun.
