Minnesota Online Video
Looking into the World of Online Videos for Marketing & Recruiting…and other stuff.
Archive for the ‘Marketing Videos Critique’ Category
Product Video for a Shoe
1 Feb 2010This 30 second video just shoes you what the shoe looks like on someone…front, back, and side. And then a couple stats (heel height, zipper location, etc.). The video opens and closes with the logo and the phrase “Free shipping, no sales tax, and easy returns.”
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- Tags: marketing, product demo, retail, sales, short
IT Services Marketing Video
30 Jan 2010This video is just under 3 minutes. I must say, I did not care for slightly pixelly black & white video all the way through. The first 30 seconds answered the what we do/who we are question. After that, additional benefits were listed – real person on the phone, licensing compliance, etc.
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- Tags: interview style, marketing, talk
Locksmith Testimonial Video
26 Jan 2010This is a 23 second testimonial video for a 24-hour locksmith. There was a constant camera shake, the lighting was poor, and the sound was bad (they used the built-in microphone on the video camera). Technical issues aside…this is what you call a “cheerleader” testimonial video. Not much was said other than “they are great!” Even the “you can reach them anytime” was not very informative…I think you could reach most 24-hour locksmiths anytime.
Backpack Product Review
24 Jan 2010This is a quick, 1 minute 16 second video by an ‘out of bounds’ skiing athlete. She not only tells little stories about being packed like sardines in lifts, but also she says what the major benefits and features of this backpack are. There is a product demo element as you see her getting into her backpack and how it carries her skis as she hikes up areas.
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- Tags: engaged, interview style, marketing, personal, product demo, short
Praxis Project Marketing Video
22 Jan 2010This is a 4 minute 37 second video…longer than I would prefer, but we wanted to cover two people’s stories in some detail. This really is a video to get more people to become mentors…you get to hear the stories of two mentors. You hear what got these two to become mentors, how mentoring affects their mentees lives, and even some advice if you were to become a mentor and what is expected from mentors.
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- Tags: engaged, informative, interview style, marketing, nonprofit, peekproductions
About this blog
A blog written by a Minnesota Recruiter and Video Producer about marketing, social media, online video production, recruiting, and some about what I'm doing in life. Professionally, I am very interested in online videos for businesses marketing their products & services, and videos for recruiting for their open positions.
Categories
- Be Your Own Video Producer (1)
- Commentary (1)
- Employer Videos Critique (52)
- General (6)
- Marketing Videos Critique (109)
- Talking About Marketing (1)
- Talking About Recruiting (4)
- Talking About Social Media (4)
- Eric Putkonen: Thank you @AgencyBablylon for mentioning this article, and @Hoffer7 for retweeting it. [...]
- Tweets that mention You can't buy video content by length; it's not a piece of wire or rope -- Topsy.com: [...] This post was mentioned on Twitter by Neal Kielar & hoffer7. hoffer7 said: RT @AgencyBabylon: [...]
- Todd Raphael: I'd differ slightly -- maybe it's just semantics, I don't know. I'd say it's not so much about wheth [...]
- ReloMary: I saw your tweet! Thanks...now following you. This has been a tremendous marketing tool for me and [...]
- Eric Putkonen: Thanks, Catie! I appreciate the feedback! [...]
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- What is the Employee Value Proposition (EVP)?
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- Social Media Revolution 2 (refresh)
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