Minnesota Online Video
Looking into the World of Online Videos for Marketing & Recruiting…and other stuff.
I hear all the time that “Recruiting is Sales!” I tend to say recruiting involves sales, marketing, and PR. Either way, if so much of recruiting is sales…then why don’t many corporate recruiters find the Unique Selling Proposition like good salespeople do? In HR and recruiting, we call it the Employee Value Proposition (EVP), but it is the same thing.
Basically, why would someone who is happy in their current job leave it to be hired by your company? Why would someone looking for a new job want to be hired by your company instead of your competitor across the street?
Now a strong value proposition (EVP or USP) must be tangible, specific, and unique (or at least rare). Saying you are an innovative company or you are a leader in innovation is really meaningless (not to mention many companies say this).
When I was recruiting for some Java IT positions several years ago, I had the good fortune to say that the new employees would get to play with the newest toys and technologies…and I specifically listed them. I don’t recall the specific technologies anymore (and they are definitely not new now), but think about it. For a Java programmer who isn’t looking for a new job (but is interested in what is new in his field), the prospect of getting to immediately use the new stuff in this new opportunity is appealing…especially if his company is not implementing it for another year or so. Not many other companies had this new technology yet…so it was unique (at least rare).
Some words of caution:
- Don’t get long winded.
- Keep it simple and short.
- Say only what you can easily prove…not bold (unproven) claims
- Focus on what your target individuals or groups really want.
I mean really…how can we “sell” our open position to any passive job seeker without knowing this vital piece of information?
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- Tags: branding, recruiting, USP
Oops…I fixed the comments function here
In: General
25 Jun 2010Hi all,
Thanks to Todd’s attempt to make a comment on my last post and emailing me when he could not, I became aware the function no longer worked. Sorry about that. I was being hit pretty hard with spam for a while, so I really upped the security level. It was rejecting many legitimate posts as spam bots.
I tweaked the system and no you can post comments again. Please do…I like comments and the conversation/interaction.If anyone has suggestions for improvement, I would also like to hear them.
Thank you for the help in improving this blog,
~ Eric
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- Tags: mistakes
Employee Referral Programs Going Social
22 Jun 2010
This morning’s ERE article was in perfect timing with my research. I have been looking into JobVite and SelectMinds for making the employee referral program social. I recently demo-ed SelectMinds and JobVite. Basically, the recruiters can send the job to employees within departments and locations to let them know about the position. Then the employees go in and the program will let them know which of their contacts seem to be the best fit for that position…and allowing them an easy way to refer these people in their networks to the job. They don’t have to go to Facebook, LinkedIn, or Twitter…in case company firewalls are blocking such sites…the product’s interface lets them see their network and send them the job referral. Functionality-wise, they are pretty equivalent right now. I see a lot of potential in company’s using such a product. I could see the majority of hires easily coming from employee referrals.
I did put a question on LinkedIn about experiences with both of these products, but unfortunately no one replied. So I am still looking for other people’s opinions on these.
I should note that this is a tool to supercharge the employee referral program, but if the company’s employee referral program sucks…this tool will not suddenly make it work. It is a cultural issue, does the company have the mindset that everyone is a recruiter and helps get the best people for the company?
Social Media Revolution 2 (refresh)
14 Jun 2010I remember seeing the first video, but recently a sequal came out with updated statistics and news blurbs. I has been on YouTube a little over a month…with nearly 400,000 views. The video is 4 minutes and 25 seconds long and goes fairly fast. I thought I would provide a link to the video and below the video all the data covered (minus the commentary or messages).
Over 50% of the world’s population is under 30 years old.
96% of Millenials have joined a social network.
Facebook tops Google for weekly traffic in the U.S.
Social media has overtaken pornography as the #1 activity on the web.
1 out of 8 couples married in the U.S. met via social media.
Years to reach 50 million users…
- Radio – 38 years
- TV – 13 years
- Internet – 4 years
- iPod – 3 years
Facebook added over 200 million users in less than a year.
iPod application downloads hit 1 billion in 9 months.
If Facebook were a country, it would be the world’s 3rd largest.
Yet, QQ and Renren dominate China.
U.S. Department of Education study revealed that online students out performed those receiving face-to-face instruction…
80% of companies use social media for recruitment.
Percentage of these using LinkedIn is 95%
The fastest growing segment on Facebook is 55-65 year-old females.
Ashton Kutcher and Britney Spears have more Twitter followers than the entire populations of…
- Sweden
- Israel
- Switzerland
- Ireland
- Norway
- Panama
50% of the mobile internet traffic in the UK is for Facebook.
Generation Y and Z consider e-mail passe…
some universities have stopped distributing e-mail accounts…
instead they are distributing: eReaders, iPads, Tablets.
YouTube is the 2nd largest search engine in the world.
While you watch this 100+ hours of video will be uploaded to YouTube.
Wikipedia has over 15 million articles…
studies show it’s as accurate as the Encyclopedia Britannica…
78% of these articles are non-English.
If you were paid $1 for every article posted on Wikipedia, you would earn $1,712.32 per hour.
There are over 200,000,000 blogs.
25% of the search results for the world’s top 20 largest brands are links to user-generated content.
34% of bloggers post opinions about products and brands.
People care more about how their social graph ranks products and services than how Google ranks them.
78% of consumers trust peer recommendations…
only 14% trust advertisements.
Only 18% of traditional TV campaigns generate a positive ROI…
90% of people skip ads via Tivo/DVR.
Kindle eBooks outsold paper books on Christmas.
24 of the 25 largest newspapers are experiencing record declines in circulation.
60 million status updates happen on Facebook daily.
Excellent work! I look forward to the next updated video!
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Rehab Care Recruiting Video
7 Jun 2010I thought I should sometimes show great video examples or do video critiques. So today I am showing a good recruiting video by Rehab Care.
This is a video skewed for new graduates in therapy…and high school graduates. This talks about the shortage of therapists in rehab and what tuition help there is. But first, it takes about people making a difference in other’s lives…helping them learn to dance, speak, walk, etc. again…making an impact. The video talks about their needs and locations – and that they are a “one stop shop for your career”.
The video is a little over 4 minutes long…and the message feels a little split (talking about new graduates in therapy and then talking about people preparing for a career in therapy). The message of this video could be a little more focused…one for therapist graduates and one more focused for high school graduates or those preparing for a career in therapy.
But all in all, a great video covering a “story”.
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- Tags: branding, engaged, gen y, interview style, millenials, personal, recruiting
About this blog
A blog written by a Minnesota Recruiter and Video Producer about marketing, social media, online video production, recruiting, and some about what I'm doing in life. Professionally, I am very interested in online videos for businesses marketing their products & services, and videos for recruiting for their open positions.
Categories
- Be Your Own Video Producer (1)
- Commentary (1)
- Employer Videos Critique (52)
- General (6)
- Marketing Videos Critique (109)
- Talking About Marketing (1)
- Talking About Recruiting (4)
- Talking About Social Media (4)
- Eric Putkonen: Thank you @AgencyBablylon for mentioning this article, and @Hoffer7 for retweeting it. [...]
- Tweets that mention You can't buy video content by length; it's not a piece of wire or rope -- Topsy.com: [...] This post was mentioned on Twitter by Neal Kielar & hoffer7. hoffer7 said: RT @AgencyBabylon: [...]
- Todd Raphael: I'd differ slightly -- maybe it's just semantics, I don't know. I'd say it's not so much about wheth [...]
- ReloMary: I saw your tweet! Thanks...now following you. This has been a tremendous marketing tool for me and [...]
- Eric Putkonen: Thanks, Catie! I appreciate the feedback! [...]
- Be Relevant…Don’t Mass Broadcast or Spam on Social Media!
- Is this the end of the Apple we know and love?
- What is the Cost to Produce an Online Video 2 – 3 minutes long?
- Had enough fireworks yet? Best show to come!
- What is Your Unique Selling Proposition?
- What is the Employee Value Proposition (EVP)?
- Oops…I fixed the comments function here
- Employee Referral Programs Going Social
- Social Media Revolution 2 (refresh)
- Rehab Care Recruiting Video
