Looking into the World of Online Videos for Marketing & Recruiting…and other stuff.
I hear all the time that “Recruiting is Sales!” I tend to say recruiting involves sales, marketing, and PR. Either way, if so much of recruiting is sales…then why don’t many corporate recruiters find the Unique Selling Proposition like good salespeople do? In HR and recruiting, we call it the Employee Value Proposition (EVP), but it is the same thing.
Basically, why would someone who is happy in their current job leave it to be hired by your company? Why would someone looking for a new job want to be hired by your company instead of your competitor across the street?
Now a strong value proposition (EVP or USP) must be tangible, specific, and unique (or at least rare). Saying you are an innovative company or you are a leader in innovation is really meaningless (not to mention many companies say this).
When I was recruiting for some Java IT positions several years ago, I had the good fortune to say that the new employees would get to play with the newest toys and technologies…and I specifically listed them. I don’t recall the specific technologies anymore (and they are definitely not new now), but think about it. For a Java programmer who isn’t looking for a new job (but is interested in what is new in his field), the prospect of getting to immediately use the new stuff in this new opportunity is appealing…especially if his company is not implementing it for another year or so. Not many other companies had this new technology yet…so it was unique (at least rare).
Some words of caution:
I mean really…how can we “sell” our open position to any passive job seeker without knowing this vital piece of information?
In: General
25 Jun 2010Hi all,
Thanks to Todd’s attempt to make a comment on my last post and emailing me when he could not, I became aware the function no longer worked. Sorry about that. I was being hit pretty hard with spam for a while, so I really upped the security level. It was rejecting many legitimate posts as spam bots.
I tweaked the system and no you can post comments again. Please do…I like comments and the conversation/interaction.If anyone has suggestions for improvement, I would also like to hear them.
Thank you for the help in improving this blog,
~ Eric
I thought I should sometimes show great video examples or do video critiques. So today I am showing a good recruiting video by Rehab Care.
This is a video skewed for new graduates in therapy…and high school graduates. This talks about the shortage of therapists in rehab and what tuition help there is. But first, it takes about people making a difference in other’s lives…helping them learn to dance, speak, walk, etc. again…making an impact. The video talks about their needs and locations – and that they are a “one stop shop for your career”.
The video is a little over 4 minutes long…and the message feels a little split (talking about new graduates in therapy and then talking about people preparing for a career in therapy). The message of this video could be a little more focused…one for therapist graduates and one more focused for high school graduates or those preparing for a career in therapy.
But all in all, a great video covering a “story”.
A blog written by a Minnesota Recruiter and Video Producer about marketing, social media, online video production, recruiting, and some about what I'm doing in life. Professionally, I am very interested in online videos for businesses marketing their products & services, and videos for recruiting for their open positions.