Here is a competitor’s product video. It is 1 minute long and involves a person introducing the shoe. This video has some personality and the host (a millenial) makes it more engaging. This video has a handy-dandy buy now button…for those that loved the shoe and want it now.
This is just another way to show off a product as mundane as a shoe. This video will likely appeal to millenials…considering the age of the host and the language used. Showing this kind of uniqueness and personality builds the company’s brand and image. Instead of a plain “vanilla” like the previous video (“just the fact mam”)…this one is fun.
This 30 second video just shoes you what the shoe looks like on someone…front, back, and side. And then a couple stats (heel height, zipper location, etc.). The video opens and closes with the logo and the phrase “Free shipping, no sales tax, and easy returns.”
As simple as this video is…it does let you see the product in more detail than a still photo AND it lets you know the ease of shopping with them (free shipping, easy returns). I could see this video increasing their sales. Shopping online for apparel (and shoes) is difficult because people worry about what it really looks like (in more detail) and if they don’t like it – is it easy to return.
No call to action is needed…as a video like this is shown for each product and a call to return on each would be overkill (and a turnoff). This is a great little video to give more info (full views of boot) and overcome objections (easy return).
This video is just under 3 minutes. I must say, I did not care for slightly pixelly black & white video all the way through. The first 30 seconds answered the what we do/who we are question. After that, additional benefits were listed – real person on the phone, licensing compliance, etc.
I think this video should have been shorter. I watched it a couple times…and it just seems longer than it is. Also…it could have been said in simpler terms. You are talking to small and medium sized business owners…they don’t need to hear – we are a “complete outsourced IT solution for small to mid-sized companies”. It doesn’t say or mean much to non-IT people. How about “work from anywhere in the world virtually – we host all your applications and give you access to a full help desk”?
This video is a little over a minute long. You hear from the hiring manager and boss for this position…also in the video you see such a territory sales person at work. The hiring manager explains what the position entails…and that they have a great atmosphere and training program.
I like how you get to meet your would-be boss and see someone at work. I didn’t hear about what makes this company great to work for…it was rather weak in showing why I would want to work for them. Likely, all this information is on the job description – what is expected in duties, great atmosphere, training program, etc. When a recruiting video is produced, the goal is to give a more full inside look into the company – far more than what the job description would say.
This is a 23 second testimonial video for a 24-hour locksmith. There was a constant camera shake, the lighting was poor, and the sound was bad (they used the built-in microphone on the video camera). Technical issues aside…this is what you call a “cheerleader” testimonial video. Not much was said other than “they are great!” Even the “you can reach them anytime” was not very informative…I think you could reach most 24-hour locksmiths anytime.
As video is not quite common-place, this video probably does help the company (even with the poor quality of the video). However, this video does not say why this company is better than another…or why we should use them instead of their competitors (no unique selling proposition mentioned).
This person saying how great they are doesn’t do much. A “case study” format for video testimonials is more engaging and has more value. Perhaps she could have told us about a time she was in a bind at 2am and she called them and they were there right away. Why does she keep going back to this company…it can’t be just because she can reach them anytime? There was a story that could have been told here…and it wasn’t told.
