Posts Tagged ‘branding

This thought occurred to me recently after following the problem with the iPhone4. The steel bands that run around the phone’s edges function as antennae, and Apple touted this as a selling point. Unfortunately, consumers discovered a design flaw immediately after the phone launched. When you cover up a small gap between two of the bands on the corner of the phone, you experience dramatic signal loss.

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After the last post about an Employee Value Proposition, I thought I would go into more detail about Unique Selling Propositions (USP). This is a key differentiator…of value by the target customer…that basically says why the customer should choose to do business with you instead of your competitor.

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I hear all the time that “Recruiting is Sales!” I tend to say recruiting involves sales, marketing, and PR. Either way, if so much of recruiting is sales…then why don’t many corporate recruiters find the Unique Selling Proposition like good salespeople do?

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I thought I should sometimes show great video examples or do video critiques. So today I am showing a good recruiting video by Rehab Care.

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This short, 50 second video is just a quick tip by a Life Coach. She made a lot of these (daily tip video), so she did them herself with a webcam…but she was close to the microphone (so the sound was not too bad) and the she was well lit. This tip involves the law of attraction…which a lot of people search for. Since the video was published 2 years ago, it has been viewed over 10,000 times.

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About this blog

A blog written by a Minnesota Recruiter and Video Producer about marketing, social media, online video production, recruiting, and some about what I'm doing in life. Professionally, I am very interested in online videos for businesses marketing their products & services, and videos for recruiting for their open positions.

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