Looking into the World of Online Videos for Marketing & Recruiting…and other stuff.
Here is a competitor’s product video. It is 1 minute long and involves a person introducing the shoe. This video has some personality and the host (a millenial) makes it more engaging. This video has a handy-dandy buy now button…for those that loved the shoe and want it now.
This 3 minute 16 second video that talks about how they are a company where the people love it there, have fun, and it is like a family. If I was hearing from an executive or someone in HR, I would not believe it…but this video is comprised of testimonials from 15 employees. Everyone with full names and years there…so it feels very real. This is a great video…makes me want to work for them (too bad they don’t really exist in Minnesota).
This 2 minute and 43 second video looks like they did it themselves. The sound is bad because they used the built in microphone on the video recorder. The lighting is often poor. The video is a rough at times because the camera is hand held as they are walking around…and too quickly. Between the shake and how fast the camera is moving, it is difficult to really see clearly.
My last post was about Don Moore’s testimonial video, but it is worth seeing his marketing video as well. This one and half minute video lets you meet him…get a feel for his personality.
A blog written by a Minnesota Recruiter and Video Producer about marketing, social media, online video production, recruiting, and some about what I'm doing in life. Professionally, I am very interested in online videos for businesses marketing their products & services, and videos for recruiting for their open positions.