Looking into the World of Online Videos for Marketing & Recruiting…and other stuff.
This is almost 30 seconds…and a total waste of time. Don’t ever think about making videos like this for your company. Nothing was really said…it wasn’t a very good testimonial. “I had a shoulder that hurt and it affected my elbow…he fixed it…and it feels really good now…thanks.” That was the video.
This is self-made video by a chiropractic and massage clinic in Eden Prairie. It is 46 seconds in duration. I like that the video is short, but the sound is awful. I know I have said this many times…always, always, always use an external microphone…never the built in microphone. Also the camera shake is annoying…always use a tripod.
This is the newest addition to Peek Productions recent work. We filmed one past client for the testimonial. We interviewed her at Vibrant Potential’s office. Then we cut the overall footage down by 1/3 to the current video…which shows the best of the interview while having the flow of a story. The finished video was 2 minutes and 49 seconds.
This 1 minute 30 second video is a commercial…and instantly feels like one from the start of the video. I suspect a lot of people stopped watching in the first 25 seconds. People on the internet and watching videos online are not there to watch your commercials…they are looking for something for themselves (what is in it for the viewer). This video is on the home page of their website…but it would fit better on TV. People expect commercials on TV (and they don’t watch them there either).
Short, 1 minute 34 second video by Dr. Joshua in Roseville, MN about why he became a chiropractor. This video is right on his homepage (autoplays) and is a great introduction to him and his practice. In an industry that is so personal, this is a great marketing tool.
A blog written by a Minnesota Recruiter and Video Producer about marketing, social media, online video production, recruiting, and some about what I'm doing in life. Professionally, I am very interested in online videos for businesses marketing their products & services, and videos for recruiting for their open positions.