Looking into the World of Online Videos for Marketing & Recruiting…and other stuff.
This 2 minute video really is a poorly done commercial. Poor marketing indeed. This is an example of what not to do. Don’t make this kind of video for your business.
The principles in this video are good. It is short – 2 minutes 10 seconds. This is not a “cheerleader” testimonial that is full of aggrandizing words (awesome, terrific, etc.) and add little or no solid information. Instead, this is a case study. This is a woman who had severe pain from Fibromyalgia, frozen shoulder, and vision problems. She speaks about her experience and story.
This is a home-made video with no external microphone, extra lights, etc…but a good effort. This chiropractic center in Eagan, MN was able to talk about their purpose and you learn how and why this doctor became a chiropractor. This is a talk by a single doctor, in one local…basically, a talking head video. Not a bad thing…it gives a face and personality to the center. Potential clients have now “met” one doctor.
This is a short, 1 minute 21 second video by a chiropractor. In a profession that is built on being comfortable with your doctor, this video offers a sneak peek at who could be your doctor…what he is about…and what his specialties are. It also lets you see his office…it is inviting.
This center in Roseville, MN has implemented video into their website…featuring success stories and testimonials. Under success stories, they have this long 8 minute and 39 second video. I applaud the use of video testimonials, but there are some serious errors in this video.
A blog written by a Minnesota Recruiter and Video Producer about marketing, social media, online video production, recruiting, and some about what I'm doing in life. Professionally, I am very interested in online videos for businesses marketing their products & services, and videos for recruiting for their open positions.