I am highly disturbed by this video…someone thought it was a good idea (what are they thinking?). If you are looking for a truck accident (injury) lawyer…because you were in an accident or know someone who was in an accident…would you really want to see an acted out scenario of an accident? Talk about not being sensitive to what has happened in your potential client’s lives. How about that cemetery scene!
Then shameless “happy scenes” of the injured child getting out of the hospital and giving her stuffed animal to the lawyer (because now they are so much like family). This truly is sickening. I will remember not to call them if I need a truck accident lawyer.
Am I being too harsh…or do you think this kind of marketing is a good thing? This commercial is in very poor taste in my opinion.
This is a 1 minute recruiting video by an investment banking company. It talks about them being underneath the radar (not being known well) and they are snatching all the best people up (by abduction in the video).
It is cute…perhaps funny…but does it influence you to apply to this company? I suppose if you are really good (one of the best) and are egotistical about it, then you may think you should apply here. But if you are really smart, would you really believe a commercial telling you this is where all the brightest are going?
After watching it, I had no inclination to go look at their job postings. I learned nothing about the company…other than they don’t mind spending a large budget on producing a commercial for their recruiting efforts. The only motivation given was “we are stealing the best people.” Every company says they are recruiting the best. I was a recruiter for a decade (in corporate and in an agency)…I have worked with hundreds of companies…they all say they are trying to hire (or steal) the best people. What kind of incentive is that to go look at their job postings? Does it get you to see yourself working there…at all?
This video is under a minute and gives a nice overview of this speaker that can play music (loudly) through your cell phone. My cell has quite a bit of memory and I save all my music on my phone…this kind of product would interest me.
At the 10 second mark he started speaking Greek…about different protocols that work on this speaker. This turned me off right away. I would like to play my music, but I could look at compatibility for my phones in perhaps a helpful list. The protocols mean nothing to me…I have no idea what my phone does. Many less “cell phone techy” people may want this product…I think it is a bad idea to go into just technical aspects right away.
Then it goes right into I want to hear about…full range speakers, batteries last 24 hours (beyond any party’s duration), and I can use the cell phone as a remote to control the systems functions (like changing the volume). How cool is that!
It did not convince me to buy at all, but I did learn quite a bit about this product. How about you? What did you think about this video?
This is a 47 second video that focuses on their reliability because they have been in business for so long (and so many projects). That is the only point made (really only enough time to make one point in such a short video).
I would have chosen something more unique, if possible. Something to convey the company’s unique selling proposition (USP). At least you got to see Rick, the owner, in the video. Also, “contact us today” is a rather weak call to action…and not even a phone number listed. I am a fan of direct response marketing…I would have preferred an offer with a call to action (that is trackable…to see if the video is working).
I would say this video does make them stand out against their competition though. Video does not have to be long…in fact, it is better if it is short.
This is a 1 minute and 20 second “commercial”. I suppose this is better than nothing, but little was said that another bank could not say as well. You hear about their history, location, and size. You hear that people who fit best care about their customers and co-workers (which is pretty much a requirement to fit in anywhere). You hear they have the same benefits that a larger company offers. It is only towards the end of the video (1 minute into it) that she finally says what she likes about working for this company (she is a recruiter by the way – so it is not really believable when she says how great it is working there).
This kind of video can be successful only because recruiting videos are not very common as of yet. When many companies are spouting the same things (as the content of this video was very generic)…there needs to be some differentiaters mentioned. What makes this company and working here any different? Basic marketing principle…what is your unique selling proposition? I would have to say this is what not to do in a recruiting video. Give the viewer something beyond what can be read on the website or job description…something that makes your company unique.
