Looking into the World of Online Videos for Marketing & Recruiting…and other stuff.
This is a 4 minute and 21 second video…although longer than I usually like – but when covering 5 tips, it is acceptable. With proper lighting, external microphone, and some titling & text (and perhaps background music this video could have looked and sounded much better than it does. However, content-wise it is a winner.
This is why you don’t try to do a recruiting video on your own. The sound is bad, the background music is too loud and you can’t hear the people being interviewed well (not to mention lyrics make it more difficult – it is like trying to hear two people at once), subjects too far from the camera, camera shack (no tripod) at times, and the white balance looks off. It does not look very professional and so it reflects on the company poorly.
The video is about 3 minutes long. It was a little long-winded about his services, in my opinion. He is a full service CPA firm. The piece about his long standing relationships was very good. Overall, a good video to get to know him and his firm. He even showed a little fun and humor with the poodle.
This short 2 minute 22 second video is on his main home page – http://www.lanzarocpa.com/ – under the heading: “Please Watch the Video Below Before Reviewing This Site”. Not subtle use of video…very overt. With a sign saying watch this before anything else. Not the way I suggest it for most companies, but it can be done this way.
I had to make a link to this video…they hid the location. This is a good video by a CPA firm to help market to construction clients. If you were in construction and were looking for CPAs, who would you consider more…this firm now that you see the staff and hear about them OR the faceless CPA firm you found on the web or in the phone book?
A blog written by a Minnesota Recruiter and Video Producer about marketing, social media, online video production, recruiting, and some about what I'm doing in life. Professionally, I am very interested in online videos for businesses marketing their products & services, and videos for recruiting for their open positions.