This video is just under 2 minutes and is a testimonial from a satisfied patient of this dentist. She talks about the poor dental work she has had and talks about how this dentist does it right. She also mentions being comfortable with your dentist is important. This is all about 1.5 minutes…the last 30 seconds is footage of other clients and the dentist (I assume) with a voice-over. There is a call to action…call now for a free consultation…and the company’s phone number is given.
Would you feel more comfortable calling this dentist for the first time after seeing the video? I think most people would say yes…and that is the power of video testimonials. Look at how much information was conveyed (verbal and nonverbal) by this video.
This is a 1 minute and 31 second video done primarily for an online yellow pages listing…so this is an “about us” kind of video. This is an interview style video with the owner of the dentistry office. He talks about what they do, what to expect the first time you come in, you see their office, and there is a call to action at the end of the video.
I would have put a name in there, other than S.M. Griffin. If you knew his name was Sam or something…it would have been all the more personal and relational. It would have make getting to know him stronger. This video lets you get a feel for his personality and “meet” him before you ever go there. A first name would have been a good touch…instead of initials, which are more cold. This is a good video, in my opinion. People buy from people they know, like, and trust…and this starts the ball rolling so you can know, like, and trust him.
This video is an excellent video. It is short (shy 2 minutes long), you meet the dentist and get to know him, you get a short testimonial from one of his patients, and there is a call to action (free consultation) with his phone number at the end.
His website also features other videos and video testimonials. Short, clean video to tell his story and why his practice is special. Wouldn’t you be more likely to consider him than another dentist if you didn’t know of any dentists in the city?
