Posts Tagged ‘educated

This is a 4 minute and 21 second video…although longer than I usually like – but when covering 5 tips, it is acceptable. With proper lighting, external microphone, and some titling & text (and perhaps background music this video could have looked and sounded much better than it does. However, content-wise it is a winner.

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This video is focused on one audience – people who have gotten traffic tickets. It looks like a tip video or a video white paper of sorts, but in the end…not a lot of info was given other than call a lawyer. This is a marketing piece…not a tip video. But the title is great, “What You Should Do If You Get a Traffic Ticket.” This is done by the “Traffic Ticket Team”. They are specialists…and everyone likes going to specialists. “Our attorneys have handled over 1 million traffic tickets”…that is powerful.

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This is a self made, 3 minute and 5 second recruiting video. Like pretty much every self made video I have seen…the technical aspects are bad. The sound over modulates, the lighting is bad, and the looking upward angle is not pleasant (as he is looking down at you – literally – the whole time)…at least it is stable video. It was a webcam…not a video recorder on a tripod. The content itself is pretty good.

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This is a 3 minute product demonstration video. It informs and educates you about the product, as well as providing testimonials from satisfied customers. It starts with identifying the problems and concerns viewers may have or may not have thought about (a great way to start the video). They make sure to show benefits (not features)…and it means for the viewer if they own it.

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Richard Serpe specializes in toxins torts. When the Chinese Drywall became an issue, he had this video produced. It starts with the first primary question he needs and the answer – ‘what year was your home built’ and the effected years. He explains what the problem is and the effects it is having. Then he mentions his 5 step guide to determine if home owners may have a problem. This is a video filled with content for people who want to learn about this issue.

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About this blog

A blog written by a Minnesota Recruiter and Video Producer about marketing, social media, online video production, recruiting, and some about what I'm doing in life. Professionally, I am very interested in online videos for businesses marketing their products & services, and videos for recruiting for their open positions.

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