This is a 4 minute and 21 second video…although longer than I usually like – but when covering 5 tips, it is acceptable. With proper lighting, external microphone, and some titling & text (and perhaps background music this video could have looked and sounded much better than it does. However, content-wise it is a winner.
He starts off saying hi and introducing himself…and mentioning everyone’s desire to pay as little taxes as possible. He talks about how these tips have saved clients millions of dollars. Then he covers each tip. At the end of the video is a call to action…contact us now to schedule a free tax review. But again, you can not take full advantage of video without action and something to see. Sure I get to see him…but that was it for the entire video. There are ways to make the video more engaging and appealing.
Technical aspects aside, this is a good video. Technically, the sound, editing, lighting, quality of video, etc. are not very good. This is obviously a self made video. But enough on that.
This video is focused on one audience – people who have gotten traffic tickets. It looks like a tip video or a video white paper of sorts, but in the end…not a lot of info was given other than call a lawyer. This is a marketing piece…not a tip video. But the title is great, “What You Should Do If You Get a Traffic Ticket.” This is done by the “Traffic Ticket Team”. They are specialists…and everyone likes going to specialists. “Our attorneys have handled over 1 million traffic tickets”…that is powerful.
He give a call to action and says call us now….but verbally says it. This is video, why isn’t there text there with the phone number. Later there is…but so much repetition of the phone number is annoying and not needed.
This video could have been so much better if they hired someone to film and edit the video….but this is exactly the kind of video that will get business (increase sales in a big way).
This is a self made, 3 minute and 5 second recruiting video. Like pretty much every self made video I have seen…the technical aspects are bad. The sound over modulates, the lighting is bad, and the looking upward angle is not pleasant (as he is looking down at you – literally – the whole time)…at least it is stable video. It was a webcam…not a video recorder on a tripod.
The content itself is pretty good. He is a co-founder…and you learn about how he got into the industry and his experience. You get to know him…you prospective boss (I assume). You learn he knows what it is like and he appreciate your work…he will be ethical and give lifetime residual (unlike un-named others who have ripped off their agent level sales reps). He urges you to call him directly and ask for the top 3 reasons why you should partner with them as an merchant services sales rep. Nice call to action…and directly to him no less…this is powerful stuff!
Except for some technical aspects and lack of editing (I would have added the phone number in text and added their logo and some other things that look nice)….this is a good video.
This is a 3 minute product demonstration video. It informs and educates you about the product, as well as providing testimonials from satisfied customers. It starts with identifying the problems and concerns viewers may have or may not have thought about (a great way to start the video). They make sure to show benefits (not features)…and it means for the viewer if they own it.
As this is something that could sell internationally, I would not have closed the video with the weak “to find out more about tite-tie” and say call them (they are in Australia). I would have pushed the e-commerce aspect more. Use the website to capture the sales…and make an offer…like buy 2 at $? and use promo code #TTIE. Maybe even say something like buy 4 (two for you and two as a gift) and get free shipping. Online buyers love free shipping…even if they have to pay more for the product. That leads me to one main question…how much does it cost? In a case like this, including the price is a good idea.
This is a great video with a poor close and contact method. What do you think?
Richard Serpe specializes in toxins torts. When the Chinese Drywall became an issue, he had this video produced. It starts with the first primary question he needs and the answer – ‘what year was your home built’ and the effected years. He explains what the problem is and the effects it is having. Then he mentions his 5 step guide to determine if home owners may have a problem. This is a video filled with content for people who want to learn about this issue.
This was also done concisely…the video is 3 minutes and 25 seconds long. This is a good video because it give content important to viewers, he offers a freebie and reason to go to his website, and as you meet him…it starts the relationship. I don’t know about you, but if I had a Chinese Drywall problem…he is who I would call.
He also used the keywords Chinese Drywall in his title, descriptions, and tags…and the traffic shows. His YouTube video has been viewed over 5,500 times since February 2009 (23 times a day on average). This is a specific issue…important to his target audience, he give away content and advice, and eventually funneling them to his website or calling him. This video no doubt generated business and revenue for him.
