Looking into the World of Online Videos for Marketing & Recruiting…and other stuff.
Think about the companies you do the most business with. I recently thought a great deal about the companies I deal with, and I found one glaring consistency. I usually returned and did the most business with the companies I felt personally connected to (in a relationship) and trusted.
I thought I should sometimes show great video examples or do video critiques. So today I am showing a good recruiting video by Rehab Care.
This short, 50 second video is just a quick tip by a Life Coach. She made a lot of these (daily tip video), so she did them herself with a webcam…but she was close to the microphone (so the sound was not too bad) and the she was well lit. This tip involves the law of attraction…which a lot of people search for. Since the video was published 2 years ago, it has been viewed over 10,000 times.
Here is a competitor’s product video. It is 1 minute long and involves a person introducing the shoe. This video has some personality and the host (a millenial) makes it more engaging. This video has a handy-dandy buy now button…for those that loved the shoe and want it now.
A blog written by a Minnesota Recruiter and Video Producer about marketing, social media, online video production, recruiting, and some about what I'm doing in life. Professionally, I am very interested in online videos for businesses marketing their products & services, and videos for recruiting for their open positions.