This short, 50 second video is just a quick tip by a Life Coach. She made a lot of these (daily tip video), so she did them herself with a webcam…but she was close to the microphone (so the sound was not too bad) and the she was well lit. This tip involves the law of attraction…which a lot of people search for. Since the video was published 2 years ago, it has been viewed over 10,000 times.
Of course, I can see some people who think the law of attraction stuff to be bunk would be turned off by her and perhaps not hire her, but there are plenty of people who are interested in this and may decide to hire her because she talks about it. In marketing, you can’t speak to everyone…you can’t make everyone happy. So it is best to target your ideal customers and speak to them (even if in doing so would turn off other potential customers). This is smart marketing because to appeal to everyone is to appeal to no one.
This is a 4 minute 37 second video…longer than I would prefer, but we wanted to cover two people’s stories in some detail. This really is a video to get more people to become mentors…you get to hear the stories of two mentors. You hear what got these two to become mentors, how mentoring affects their mentees lives, and even some advice if you were to become a mentor and what is expected from mentors.
I think it gives a great overview in a personal way. This is a video Peek Productions produced (that is me), so what do you think about the video? Does it make you consider giving an hour or two a week to be a mentor to a disadvantaged youth?
This 2 minute 12 second video lets you meet the chef and owner…and hear a bit of his story. You hear about his dishes and his philosophy. I would say it is successful…the video has been viewed on YouTube over 56,000 times and has been rated 28 times with almost a 5-star rating. I’m sure this video has spread awareness of the restaurant…and like brought in new customers.
You also see comments like…
“Travelled over 3,000 miles for Dinner from England with my partner, its was worth every second of travel. From entering, to meeting Chef, the depth of flavours & textures, the excellent Service it was amazing, in relation to Europe top restaurants it is up there. Was also first trip to USA loved it, next day we hit a fab deli. We loved the diversity of the City, many memories as both our birthdays celebrated whilst there. Thanks to all.”
This is a minute and a half video about a fence company. We see their facilities and trucks, we find out they do commercial and residential fencing…but what is all this stuff about types of fencing? They lost me…”dog ear”, “gothic point”, “cap and trim”? This “technical” jargon is likely beyond people looking for fences for their residence. It is important to keep the intended audience in mind…and not throw them with too many details. Is this really necessary to know about?
And then when they get to custom iron fences and gates…the welder saying his piece is so lacking in enthusiasm or even a smile that this hurt the overall value and effect of this portion of the video. This guy will weld my custom gates? He doesn’t seem to have the pride or enthusiasm a top welder of custom gates would have (as he says they are second to none). If you claim to be number one, wouldn’t you be happy about it or wouldn’t it show? I take this as a scripted piece and so it is all lies.
Am I wrong…do you find yourself wanting to buy from them more?
This 3 minute 16 second video that talks about how they are a company where the people love it there, have fun, and it is like a family. If I was hearing from an executive or someone in HR, I would not believe it…but this video is comprised of testimonials from 15 employees. Everyone with full names and years there…so it feels very real. This is a great video…makes me want to work for them (too bad they don’t really exist in Minnesota).
From hearing from so many employees…you get a feel for the people who work there and what kind of people they are. You can get a feel for their culture. It is important to convey the culture and employer brand, because (as recruiters) we want to hire people who fit our culture.
Would you be more likely to apply to the company after seeing this video?
