Looking into the World of Online Videos for Marketing & Recruiting…and other stuff.
I thought I should sometimes show great video examples or do video critiques. So today I am showing a good recruiting video by Rehab Care.
This video is just under 3 minutes. I must say, I did not care for slightly pixelly black & white video all the way through. The first 30 seconds answered the what we do/who we are question. After that, additional benefits were listed – real person on the phone, licensing compliance, etc.
This is a 23 second testimonial video for a 24-hour locksmith. There was a constant camera shake, the lighting was poor, and the sound was bad (they used the built-in microphone on the video camera). Technical issues aside…this is what you call a “cheerleader” testimonial video. Not much was said other than “they are great!” Even the “you can reach them anytime” was not very informative…I think you could reach most 24-hour locksmiths anytime.
This is a quick, 1 minute 16 second video by an ‘out of bounds’ skiing athlete. She not only tells little stories about being packed like sardines in lifts, but also she says what the major benefits and features of this backpack are. There is a product demo element as you see her getting into her backpack and how it carries her skis as she hikes up areas.
A blog written by a Minnesota Recruiter and Video Producer about marketing, social media, online video production, recruiting, and some about what I'm doing in life. Professionally, I am very interested in online videos for businesses marketing their products & services, and videos for recruiting for their open positions.