This 2 minute 11 second recruiting video is quite good. It is focused on millenials…for entry level (starting your career). They speak only to this age group in this video and what is important to them (at least what we are told at in recruiting conferences and workshops). There is also a strong focus on diversity (which is important to millenials).
This kind of video gives them a huge edge over companies just pushing their job description. The best and brightest would be attracted. In the four months it has been published on YouTube, it has been viewed over 3,000 times. They wisely also show off their award…”BusinessWeek ranked Deloitte #1 on its 2009 list of Best Places to Launch a Career. Watch to see why our people agree.”
This video is just under 3 minutes. I must say, I did not care for slightly pixelly black & white video all the way through. The first 30 seconds answered the what we do/who we are question. After that, additional benefits were listed – real person on the phone, licensing compliance, etc.
I think this video should have been shorter. I watched it a couple times…and it just seems longer than it is. Also…it could have been said in simpler terms. You are talking to small and medium sized business owners…they don’t need to hear – we are a “complete outsourced IT solution for small to mid-sized companies”. It doesn’t say or mean much to non-IT people. How about “work from anywhere in the world virtually – we host all your applications and give you access to a full help desk”?
This is a 23 second testimonial video for a 24-hour locksmith. There was a constant camera shake, the lighting was poor, and the sound was bad (they used the built-in microphone on the video camera). Technical issues aside…this is what you call a “cheerleader” testimonial video. Not much was said other than “they are great!” Even the “you can reach them anytime” was not very informative…I think you could reach most 24-hour locksmiths anytime.
As video is not quite common-place, this video probably does help the company (even with the poor quality of the video). However, this video does not say why this company is better than another…or why we should use them instead of their competitors (no unique selling proposition mentioned).
This person saying how great they are doesn’t do much. A “case study” format for video testimonials is more engaging and has more value. Perhaps she could have told us about a time she was in a bind at 2am and she called them and they were there right away. Why does she keep going back to this company…it can’t be just because she can reach them anytime? There was a story that could have been told here…and it wasn’t told.
This is a quick, 1 minute 16 second video by an ‘out of bounds’ skiing athlete. She not only tells little stories about being packed like sardines in lifts, but also she says what the major benefits and features of this backpack are. There is a product demo element as you see her getting into her backpack and how it carries her skis as she hikes up areas.
If she is an example of the “ideal” buyer profile…this video will resonate with potential customers of similar profile deeply and they will likely consider buying this product. I remember hearing of a survey by SellPoint saying product tours resulted in 35% increase in sales conversions. I could see this kind of video increasing sales at least that much.
This is a 4 minute 37 second video…longer than I would prefer, but we wanted to cover two people’s stories in some detail. This really is a video to get more people to become mentors…you get to hear the stories of two mentors. You hear what got these two to become mentors, how mentoring affects their mentees lives, and even some advice if you were to become a mentor and what is expected from mentors.
I think it gives a great overview in a personal way. This is a video Peek Productions produced (that is me), so what do you think about the video? Does it make you consider giving an hour or two a week to be a mentor to a disadvantaged youth?
