Looking into the World of Online Videos for Marketing & Recruiting…and other stuff.
I am highly disturbed by this video…someone thought it was a good idea (what are they thinking?). If you are looking for a truck accident (injury) lawyer…because you were in an accident or know someone who was in an accident…would you really want to see an acted out scenario of an accident? Talk about not being sensitive to what has happened in your potential client’s lives. How about that cemetery scene!
This is a 9 minute and 37 second video…I was asleep by 1 minute 23 seconds. This is a very bad video. Don’t use this as a model or try to do something like this. It is WAY to long…and moves too slowly. Think of online video as giving just the bullet points…the high points of the story…not a complete reading of some long novel that rambles and never gets to the point.
This is a 4 minute and 43 second video…a bit long, but the kind of content that people thinking about divorce will watch to the end. The top 5 tips are engaging and very informative. The sound is a little off on DailyMotion, but looks fine on YouTube. On YouTube, the video has been viewed over 107,000 times and have 77 ratings – giving the video a 4.5 star rating. What a great video for this attorney…I have sure all the views and the content he gave away has resulted in a lot of new business for him.
This video is focused on one audience – people who have gotten traffic tickets. It looks like a tip video or a video white paper of sorts, but in the end…not a lot of info was given other than call a lawyer. This is a marketing piece…not a tip video. But the title is great, “What You Should Do If You Get a Traffic Ticket.” This is done by the “Traffic Ticket Team”. They are specialists…and everyone likes going to specialists. “Our attorneys have handled over 1 million traffic tickets”…that is powerful.
This 1 minute and 15 second video lets you meet the lawyer and a bit about his process and view. He has several videos on his website…each focusing on a slightly different aspect. Through this and his other videos, you do get a sense about who he is…you get to know him.
A blog written by a Minnesota Recruiter and Video Producer about marketing, social media, online video production, recruiting, and some about what I'm doing in life. Professionally, I am very interested in online videos for businesses marketing their products & services, and videos for recruiting for their open positions.