Minnesota Online Video
Looking into the World of Online Videos for Marketing & Recruiting…and other stuff.
Posts Tagged ‘millennials’
Deloitte Recruiting Video
11 Feb 2010This 2 minute 11 second recruiting video is quite good. It is focused on millenials…for entry level (starting your career). They speak only to this age group in this video and what is important to them (at least what we are told at in recruiting conferences and workshops). There is also a strong focus on diversity (which is important to millenials).
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- Tags: branding, diversity, engaged, gen y, international, interview style, millennials, personal, recruiting, short, social responsibility
Another Shoe Product Video
3 Feb 2010Here is a competitor’s product video. It is 1 minute long and involves a person introducing the shoe. This video has some personality and the host (a millenial) makes it more engaging. This video has a handy-dandy buy now button…for those that loved the shoe and want it now.
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- Tags: branding, engaged, gen y, marketing, millennials, product demo, retail, sales, short
Lehman Brothers Recruiting Video
14 Dec 2009This 5 minute 29 second video is a little long for my tastes, but pretty good. It is aimed at entry level people, and you get to meet a few to hear from them. Unfortunately, you see a list of core competencies that every company wants – problem solving and analytics, leadership and initiative, client relationship building, and professional presence and communication skills. The analytics is more specific to this position, but the rest are what every company is looking for. Fortunately, and not a bad idea for the video, they then have some lower level hires talk about their experience of these key factors and what they mean.
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- Tags: gen y, interview style, millennials, recruiting
Interstate Batteries Recruitment Video
2 Nov 2009This 2 and a half minute video just feels so contrived, hokey, and lame. After a 1/2 minute of zooming around the office with an upbeat soundtrack, you hear priceless lines like “let’s sell some batteries”, “the incentives here are awesome”, “I love working here”, “we’re making a difference”, and “nobody gives you more power.” I got the distinct impression that was scripted…and therefore totally believable (the cup of sarcasm runs over). Then you get high-fives and struck poses. They are looking for college graduates interested in sales….I think this video has sent many of them running (away)…and we are only 1 minute into the video.
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- Tags: commercial, don'ts, gen y, marketing, millennials, recruiting, talk
Agilent Technologies Recruiting Video
3 Oct 2009This video is about working at Agilent…and really says nothing at all. Furthermore, it is too long – 6 minutes and 33 seconds. It should have been at least 2 videos, not one. Nothing was said about what it is like to work for Agilent the first three and a half minutes…it was all the typical jargon (it is a place to grow, premiere company, creative corporation, etc.) that everyone else says as well and statistics and facts about the company (which really does not tell me about them or how it is to work for them).
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- Tags: commercial, diversity, don'ts, millennials, mistakes, recruiting
About this blog
A blog written by a Minnesota Recruiter and Video Producer about marketing, social media, online video production, recruiting, and some about what I'm doing in life. Professionally, I am very interested in online videos for businesses marketing their products & services, and videos for recruiting for their open positions.
Categories
- Be Your Own Video Producer (1)
- Commentary (1)
- Employer Videos Critique (52)
- General (6)
- Marketing Videos Critique (109)
- Talking About Marketing (1)
- Talking About Recruiting (4)
- Talking About Social Media (4)
- Eric Putkonen: Thank you @AgencyBablylon for mentioning this article, and @Hoffer7 for retweeting it. [...]
- Tweets that mention You can't buy video content by length; it's not a piece of wire or rope -- Topsy.com: [...] This post was mentioned on Twitter by Neal Kielar & hoffer7. hoffer7 said: RT @AgencyBabylon: [...]
- Todd Raphael: I'd differ slightly -- maybe it's just semantics, I don't know. I'd say it's not so much about wheth [...]
- ReloMary: I saw your tweet! Thanks...now following you. This has been a tremendous marketing tool for me and [...]
- Eric Putkonen: Thanks, Catie! I appreciate the feedback! [...]
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- What is the Employee Value Proposition (EVP)?
- Oops…I fixed the comments function here
- Employee Referral Programs Going Social
- Social Media Revolution 2 (refresh)
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