Posts tagged ‘mistakes’

Lawyer Marketing Video (truck accident specialist)

I am highly disturbed by this video…someone thought it was a good idea (what are they thinking?). If you are looking for a truck accident (injury) lawyer…because you were in an accident or know someone who was in an accident…would you really want to see an acted out scenario of an accident? Talk about not being sensitive to what has happened in your potential client’s lives. How about that cemetery scene!

Then shameless “happy scenes” of the injured child getting out of the hospital and giving her stuffed animal to the lawyer (because now they are so much like family). This truly is sickening. I will remember not to call them if I need a truck accident lawyer.

Am I being too harsh…or do you think this kind of marketing is a good thing? This commercial is in very poor taste in my opinion.

Chiropractor Testimonial Video

This is almost 30 seconds…and a total waste of time. Don’t ever think about making videos like this for your company. Nothing was really said…it wasn’t a very good testimonial. “I had a shoulder that hurt and it affected my elbow…he fixed it…and it feels really good now…thanks.” That was the video.

How did he find this chiropractor? Why did he choose this chiropractor over a competitor? What makes going to this chiropractor special? Or…how about more detail about what the injury was? There isn’t even in this video to say there is any kind of story. There isn’t any additional information gained about this chiropractor gained by watching this video. There isn’t even anything given to overcome objections about using a chiropractor or specifically this chiropractor.

Am I being too hard…or does this video do anything for you?

Restaurant Marketing Video

This is the worst restaurant marketing video I have ever seen. It really is a 3 minute tour of their website…that is it! The video was way too long and boring (not too mention much was too small and fuzzy to read). It could have been just their website…the page about winning the award…and the closing screen – 30 second long video at the most.

This video actually turned me off from the place. If I find a restaurant video, I want to see inside the restaurant. There wasn’t even still photos showing the place. I learned nothing about this restaurant other than they won an award. Actually, I feel ripped off for not getting anything more than a tour of their website. Do not make videos like this…it is better not to have one than this one.

Outside Sales Position Recruiting Video

This video is a little over a minute long. You hear from the hiring manager and boss for this position…also in the video you see such a territory sales person at work. The hiring manager explains what the position entails…and that they have a great atmosphere and training program.

I like how you get to meet your would-be boss and see someone at work. I didn’t hear about what makes this company great to work for…it was rather weak in showing why I would want to work for them. Likely, all this information is on the job description – what is expected in duties, great atmosphere, training program, etc. When a recruiting video is produced, the goal is to give a more full inside look into the company – far more than what the job description would say.

Locksmith Testimonial Video

This is a 23 second testimonial video for a 24-hour locksmith. There was a constant camera shake, the lighting was poor, and the sound was bad (they used the built-in microphone on the video camera). Technical issues aside…this is what you call a “cheerleader” testimonial video. Not much was said other than “they are great!” Even the “you can reach them anytime” was not very informative…I think you could reach most 24-hour locksmiths anytime.

As video is not quite common-place, this video probably does help the company (even with the poor quality of the video). However, this video does not say why this company is better than another…or why we should use them instead of their competitors (no unique selling proposition mentioned).

This person saying how great they are doesn’t do much. A “case study” format for video testimonials is more engaging and has more value. Perhaps she could have told us about a time she was in a bind at 2am and she called them and they were there right away. Why does she keep going back to this company…it can’t be just because she can reach them anytime? There was a story that could have been told here…and it wasn’t told.