Looking into the World of Online Videos for Marketing & Recruiting…and other stuff.
This is the worst restaurant marketing video I have ever seen. It really is a 3 minute tour of their website…that is it! The video was way too long and boring (not too mention much was too small and fuzzy to read). It could have been just their website…the page about winning the award…and the closing screen – 30 second long video at the most.
This 2 minute 12 second video lets you meet the chef and owner…and hear a bit of his story. You hear about his dishes and his philosophy. I would say it is successful…the video has been viewed on YouTube over 56,000 times and has been rated 28 times with almost a 5-star rating. I’m sure this video has spread awareness of the restaurant…and like brought in new customers.
This 2 minute and 43 second video looks like they did it themselves. The sound is bad because they used the built in microphone on the video recorder. The lighting is often poor. The video is a rough at times because the camera is hand held as they are walking around…and too quickly. Between the shake and how fast the camera is moving, it is difficult to really see clearly.
This is a quick, 1 minute 13 second video about a mexican restaurant. It starts off very good…with a question – if you are looking for a unique and festive experience…. This speaks right to those looking for a unique and festive mexican restaurant. She soon speaks of one of their specialties…which is served in a lava rock bowl (how cool is that). So you soon look what makes them different and unique.
This is a short, 1 minute video about the Sunset Grill…which is next to a golf course. This is too commercial for me…and not very personal or engaging at all. The title highlights weddings and events, and yet there is no mention of weddings or events throughout the video. No footage of what a wedding there looks like, the location, or anything.
A blog written by a Minnesota Recruiter and Video Producer about marketing, social media, online video production, recruiting, and some about what I'm doing in life. Professionally, I am very interested in online videos for businesses marketing their products & services, and videos for recruiting for their open positions.